ISM 2013 : Brazilian flavours are key to increase confectionary exports.
19/12/2012 - 16:43 - Rangé dans : Salons
The third-largest global producer of candy and chocolates, Brazil is investing in local flavours to expand its share of the international market. Authentic Brazilian ingredients, like native fruit and Amazonian cacao, feature in the 90 product launches that the Brazilian industry is bringing to ISM 2013, held in Cologne, Germany, between 27th and 30th of January.
There are 19 companies participating in the fair under the coordination of ABICAB (the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry), in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency): Bel, Chocolates Garoto, Docile, Dori, Embaré, Harald, Montevergine, Munarfrey, Peccin, Pietrobon, Pompéia, Produtos Alimentos Arapongas, Produtos Erlan, Riclan, FINI, Sweet bee, Simas, Toffano, Vonpar.
These companies will bring, among many others, products that highlight the trend of combining a tradition in producing candy and chocolates with typically Brazilian ingredients.
“The Brazilian confectionery industry has a history that spans approximately one and a half centuries, most of it steeped in tradition. This tradition, along with the knowledge behind making confectionery are more and more commonly being joined by new, authentically Brazilian ingredients, flavours and ideas, with resulting launches that are equally increasingly diversified and boasting innovative flavours. This is a niche that has begun to grow and we want to show that to the world", said ABICAB Vice President of Exports Solange Isidoro.
Special Markets
The candy and chocolate industry has also opted to invest in markets where market research has demonstrated that Brazil enjoys advantages. These include traditional markets, such as the US, and also countries like Angola, Saudi Arabia and neighbouring Latin American nations to where sales of Brazilian chocolates have risen.
This increase in sales proves that ABICAB's strategy is working. In 2012, for the period January to September, exports to the US grew by 22%, resulting in US$ 5 million increase; to Peru by 55%; Angola by 17%; Saudi Arabia by 15%; Chile by 7%; and to Colombia by 6%. Together, these countries represent 26% of the Brazilian industry's exports for the period.
Potential
The confectionery industry in Brazil has also invested significantly in recent years to increase production. 2011 saw a production of 1.16 million tons, equivalent to US$ 9.3 billion. The domestic confectionery market is worth approximately US$ 12.7 billion. Brazil is the third-largest producer of candy and chocolate in the world, as well as having the third-largest consumer market, with Euromonitor International forecasts predicting that it will take second spot in 2016.
Despite the size of the country's existing sector, Brazil still has vast potential to explore in the external market. According to Comtrade/UN figures, Brazilian exports correspond to only 1.7% of all sales around the world. In 2011, its products were enjoyed in 142 countries.
About ABICAB
Founded in 1957, ABICAB – the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry – is responsible for the industry's policies both at home in Brazil, as well as abroad. It is aimed at adding value to the confectionery industries, which are responsible for directly creating 31,000 jobs and for 62,000 indirect jobs.
It represents 92% of the chocolate market, 70% of the candies and confectionery market, 80% of the peanut market and 100% of the cacao market.
ABOUT APEX-BRASIL
Apex-Brasil’s mission is to promote the exporting of Brazil’s products and services, contribute to turning national companies international and attract foreign investment to Brazil. Apex-Brasil is an Agency of the Brazilian government and linked to the MDIC (Ministry of Development, Industry and Foreign Trade of Brazil).
Through initiatives undertaken in partnership with industry bodies, the Agency organises trade promotion actions such as prospective and commercial missions, business negotiations, support for Brazilian companies participating in large international trade fairs and visits by foreign buyers and opinion formers to get to know Brazil’s various production structures. It also produces commercial and competition reports aimed at enabling decisions by national companies wanting to get into international markets.
For further information, please contact AJA Media Solutions :
Miriam Moura, miriam@ajasolutions.co.uk, 55 61 83484500, Brasília
Marcio Damasceno, damasceno@ajasolutions.co.uk , +49 1798759154, Berlin
Maria Luiza Abbott, cuca@ajasolutions.co.uk, +44 7720297199, London
These companies will bring, among many others, products that highlight the trend of combining a tradition in producing candy and chocolates with typically Brazilian ingredients.
“The Brazilian confectionery industry has a history that spans approximately one and a half centuries, most of it steeped in tradition. This tradition, along with the knowledge behind making confectionery are more and more commonly being joined by new, authentically Brazilian ingredients, flavours and ideas, with resulting launches that are equally increasingly diversified and boasting innovative flavours. This is a niche that has begun to grow and we want to show that to the world", said ABICAB Vice President of Exports Solange Isidoro.
Special Markets
The candy and chocolate industry has also opted to invest in markets where market research has demonstrated that Brazil enjoys advantages. These include traditional markets, such as the US, and also countries like Angola, Saudi Arabia and neighbouring Latin American nations to where sales of Brazilian chocolates have risen.
This increase in sales proves that ABICAB's strategy is working. In 2012, for the period January to September, exports to the US grew by 22%, resulting in US$ 5 million increase; to Peru by 55%; Angola by 17%; Saudi Arabia by 15%; Chile by 7%; and to Colombia by 6%. Together, these countries represent 26% of the Brazilian industry's exports for the period.
Potential
The confectionery industry in Brazil has also invested significantly in recent years to increase production. 2011 saw a production of 1.16 million tons, equivalent to US$ 9.3 billion. The domestic confectionery market is worth approximately US$ 12.7 billion. Brazil is the third-largest producer of candy and chocolate in the world, as well as having the third-largest consumer market, with Euromonitor International forecasts predicting that it will take second spot in 2016.
Despite the size of the country's existing sector, Brazil still has vast potential to explore in the external market. According to Comtrade/UN figures, Brazilian exports correspond to only 1.7% of all sales around the world. In 2011, its products were enjoyed in 142 countries.
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Pay us a visit at Hall 5.2, Stands B-011 to F-019a, from 27th to 30th January, in Cologne.
Founded in 1957, ABICAB – the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry – is responsible for the industry's policies both at home in Brazil, as well as abroad. It is aimed at adding value to the confectionery industries, which are responsible for directly creating 31,000 jobs and for 62,000 indirect jobs.
It represents 92% of the chocolate market, 70% of the candies and confectionery market, 80% of the peanut market and 100% of the cacao market.
ABOUT APEX-BRASIL
Apex-Brasil’s mission is to promote the exporting of Brazil’s products and services, contribute to turning national companies international and attract foreign investment to Brazil. Apex-Brasil is an Agency of the Brazilian government and linked to the MDIC (Ministry of Development, Industry and Foreign Trade of Brazil).
Through initiatives undertaken in partnership with industry bodies, the Agency organises trade promotion actions such as prospective and commercial missions, business negotiations, support for Brazilian companies participating in large international trade fairs and visits by foreign buyers and opinion formers to get to know Brazil’s various production structures. It also produces commercial and competition reports aimed at enabling decisions by national companies wanting to get into international markets.
For further information, please contact AJA Media Solutions :
Miriam Moura, miriam@ajasolutions.co.uk, 55 61 83484500, Brasília
Marcio Damasceno, damasceno@ajasolutions.co.uk , +49 1798759154, Berlin
Maria Luiza Abbott, cuca@ajasolutions.co.uk, +44 7720297199, London